Bicycle Shop Owner

Benefits for club members

Giving that bit extra

If you join British Cycling for the first time, as a member of Southend Wheelers, there are discount benefits to your BC joining fee. Once a member of British Cycling, there are a choice of discounts with your membership.


Your Club membership card (or BC Membership card) will entitle you to a 10% discount on some purchases (excluding labour) at Richardson’s Cycles, 99-101 Elm Road Leigh on Sea SS9 1SP, the title sponsors of Richardson’s-Trek elite race team.


The Leigh on Sea branch of Cycles UK, 995-1003 London Road, SS9 3LB offers members 10% on parts and accessories by showing your Club membership card (or BC Membership card). Ask about discount on bike brands!

JD Cycles 113 London Road Benfleet SS7 5UH is owned by Jason White, a former Wheeler and prolific race winner, and is a Bianchi dealer. He also offers structured coaching programmes. Discounts apply to parts and accessories, and coaching services.

10% discount at Range of Motion Gym 1091-1097 London Road Leigh-on-Sea SS9 3JJ, available on day passes, memberships and more.

10% discount at Cafe TwentyOne at Unit 21, Western Approaches  SS1 2EH, close to Southend Pier. Needs Club membership card or Club top.